The Pros and Cons of Organic Search Engine Marketing



Organic search engine marketing is the art of using search engine optimisation techniques so that your website shows up in the regular or "organic" results rather than the paid ones. The idea of what is essentially free traffic to your website is appealing, so what are the upsides and downsides of this approach?


For those without much technical experience on the internet, the language of search engine optimisation can be a little confusing. In order to help you understand what some of the key SEO terms mean, we have provided a brief guide to some of the most common SEO terminology that you're likely to come across.


Search Engine Optimization or SEO is a technique used by internet marketers and web developers in order for a particular website to generate traffic. Before any website is able to make money through advertising, affiliate marketing or direct selling, people have to know that the site exists first.